There are many audio elements that create a signature sound - music, narration, soundscapes and podcasts. Signature sound elements strengthen the identity and brand of a website and create ambiance that will bring visitors back time and again.
Eloquent Cow works with businesses and their marketing and web development teams to create a signature sound for websites. We design a page by page plan for the full website that can include music, jukeboxes, narration, audio control buttons and templates for podcasts and other audio elements that will help orient visitors within the site and create a unified feel to the website as a whole.
Music
Part of what makes Eloquent Cow unique is our passion for music. We believe that music can be an important part of communicating a great story. Music evokes emotion and sets tone like no other medium. We have access to thousands of royalty-free digital music loops that we can customize for your project. We can also compose original music if you want something extra special. We think that at least one section of the website should use music to signal the visitor that the content is interactive and exciting. Pages with dynamic content are likely candidates for background surfing music. These are pages that visitors should spend more time on because important and timely information will be updated regularly.
Website Jukebox
A personalized jukebox can include music you love or is affiliated with your company or mission. The jukebox can be updated with timely media and could either play as background music (plays automatically and must be turned off by the visitor) or be activated by the visitor.
Narration
Having one voice narrating a website can provide additional continuity that strengthens the identity and brand of the organization. To further crystalize your website identity, the Soundscapes we create can have boilerplate introductory and/or closing remarks scripted by one voice. Additionally, instructional narration could help new visitors become comfortable with the site. Sometimes website visitors are not technical wizards - they need hints to move around, benefit from clues about what to expect from your website and are delighted to know where to find something they want quickly. Eloquent Cow will find the right voice for your website.
Audio Calendar
Eloquent Cow can create an audio calendar template that can be updated weekly or monthly. Customers and visitors can stay up to date with your events and happenings.
